东山大观由浙江春晖集团投资，坐落在东晋名士谢安隐居东山再起之地绍兴东山湖，毗邻世界青瓷源头古窑址，也是谢灵运《山居赋》所在地。

酒店坐拥600亩私享东山湖，优越的自然环境让你感受「托迹山水得真趣，放怀天外极大观」的生活意境。作为浙东唐诗之路重要一站，也是中国美学度假酒店新《山居赋》典范。

“山と川の非日常、満足と驚きの体験”

https://www.granddongshan.com/ja

“When I see the charms of landscapes
I come to see the greatness of universe.”

https://www.granddongshan.com/en

浙江绍兴上虞

YOUNG HOTEL，摆脱千篇一律城市商务酒店的传统印象，将酒店营造成为服务于当地新生代消费群体的新生活空间。

在城市酒店空间中，YOUNG HOTEL融入咖啡空间、城市书房、自助洗衣房、健身房、中医养生、美学餐厅、娱乐休闲等业态，根据市场消费需求，不断探索老店重生的新模式，以配套增值带动房价增长。

YOUNG HOTEL 致力于城市酒店存量再生市场中新路径的探索，连锁不复制，空间做生活。在满足休闲商务的同时，YOUNG HOTEL 更侧重于满足本地生活市场的服务，通过新业态融入、新媒体传播，打破原有酒店的固有收益模式。

浙江绍兴上虞

下管是⼀个千年古镇，很久以前它是⼀个集市，⽽在乡村振兴的当代，我们发现下管只剩下留守⽼⼈和⼉童。疫情后⼈们的消费观发⽣了颠覆性的变化，我们希望通过⼀些⾏动，能让⻘年回到乡村，在乡村就业或旅居消费， 从⽽焕发下管镇的⽣机。目前下管拥有⾮常好的点位，例如于善28号民宿、管溪上，他们都是⾮常好的消费场 景，但目前没有任何⼀家机构组织能把这些点位串联起来。

Xiaguan is a thousand-year old town, long ago it was a market, and in the contemporary era of rural revitalization, we find that Xiaguan is left with only the elderly and children. After the epidemic, people's consumption concept has undergone subversive changes. We hope that through some actions, young people can return to the countryside, work or live in the countryside, so as to glow the vitality of Guanzhen. At present, the lower tube has a very good point, such as Yushan 28 homestay, Guanxi, they are very good consumption scenes, but at present, no organization can connect these points.

所以，我们凭借多年的⽂旅策划与市场经验，以及全国的⾼端资源，通过旅居度假线路套餐的策划与落地，把这 些点位连接起来，让年轻⼈与⼀线城市的⾼端客群回到下管乡村，享受与⾃然结合的美好时光，同时给下管带来 ⼀定的影响⼒和⼈⽓。这次，我们请了上海有多年经验与成功案例的公关公司，以及与下管⾃然场景契合的餐饮 品牌⽅上海森SEN餐厅，通过全年10场活动，⼀起来做下管旅居度假线路套餐的策划与落地。⾸场活动我们将邀 请20家⾼端主流媒体，以此来传播下管的管溪之美。

Therefore, with many years of cultural tourism planning and market experience, as well as high-end resources in the country, we connect these points through the planning and landing of vacation packages, so that young people and high-end customers in first-tier cities can return to Xiaguan countryside, enjoy the good time combined with nature, and bring certain influence and popularity to Xiaguan. This time, we invited public relations companies with many years of experience and successful cases in Shanghai, as well as Shanghai SEN Restaurant, a catering brand that fits in with the natural scene of the lower pipe, to plan and land the lower pipe hostel holiday package through 10 activities throughout the year. For the first event, we will invite 20 high-end mainstream media to spread the beauty of Guanxi.

通过活动创意策划，让⼀线城市⾼端 客群来这⾥消费，发现管溪之美

Let high-end customers from firsttier cities come here to consume and discover the beauty of Guanxi

通过活动产⽣的岗位，为当地村民与⻘ 年提供美好的乡村就业机会

Through the posts generated by the activities, we will provide good rural employment opportunities for local villagers and youth.

通过活动的引流，打造下管“⼭⽔好、 ⾷材好、度假体验好“的乡村标签

Through the drainage of activities, create a rural label of "good landscape, good ingredients and good holiday experience”

下管镇，上虞区，绍兴市，浙江省